Guest Experience Intelligence (GXI): Elevate Your Hotel with Neuroscience-Driven Insights
Guest Experience Intelligence is an advanced feature of VDA’s cloud-based GRMS, enabling real-time monitoring and optimization of the guest experience through objective, measurable data (KPIs). A sensor installed in the room captures key parameters that influence guest well-being, such as the Brain Efficiency Index (BEI), the Ambient Comfort Index (ACI), the Sleep Quality Index (SQI), and the Viral Risk Index (VRI).
According to neuroscience studies by Strobilo, these indicators have a direct impact on the quality of the guest’s stay. The collected data is processed by the Etheos platform, providing a global score that offers a comprehensive view of the guest experience. Additionally, it utilizes a combination of data analytics tools, artificial intelligence, and machine learning to gather and analyze information on guest behavior, preferences, and interactions, both online and offline, enabling hotels to enhance guest comfort and satisfaction.
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The Guest Experience Intelligence (GXI)
The Guest Experience Intelligence (GXI) is a technology that leverages neuroscience to elevate guest experiences. GXI is a powerful tool that empowers hotels to:
- Quantify guest satisfaction: Gain a deeper understanding of guest preferences and needs.
- Optimize room environments: Create personalized and comfortable spaces that promote relaxation and well-being.
- Improve operational efficiency: Identify and address potential issues before they impact guest satisfaction.
- Enhance sustainability: Optimize resource usage based on actual guest needs.
How GXI Works
GXI seamlessly integrates with VDA Telkonet’s Etheos, the industry-leading cloud-based Room Management System. This integration enables real-time monitoring and analysis of key guest experience metrics, including:
- Brain Efficiency Index (BEI): Measures guests’ ability to focus, be productive, and feel mentally rested during their stay.
- Ambience Comfort Index (ACI): Assesses guests’ overall comfort perception based on temperature, humidity, and lighting.
- Sleep Quality Index (SQI): Evaluates guests’ sleep quality, considering mattress comfort, linen quality, noise levels, and room darkness.
- Virus Risk Index (VRI): Assesses the risk of contracting viruses and illnesses within the hotel, factoring in air purification, cleaning protocols, and hand sanitizer availability.
By analyzing these neuroscience-driven metrics, hotels can gain actionable insights into guest preferences and needs. These data empower hoteliers to:
- Optimize room environments: Create rooms that promote focus, relaxation, and restful sleep, leading to positive guest reviews and recommendations.
- Proactively address guest concerns: Identify potential issues before they escalate, ensuring a seamless and enjoyable guest experience.
The Benefits of GXI
Investing in GXI offers hotels a multitude of benefits, including:
- Increased guest satisfaction: Deliver personalized experiences that exceed guest expectations.
- Enhanced brand reputation: Build a loyal customer base and foster positive word-of-mouth marketing.
- Improved operational efficiency: Optimize resource usage and reduce costs.
- Increased revenue: Attract more guests, extend their stays, and encourage spending on additional services.
