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Neuroscience and technology are enhancing the people experience in hotels

According to VDA Telkonet’s Tech Report, 94% of hoteliers believe in this concept, yet only 30% of them employ data-driven approaches to understand guest preferences. Initial projects embracing this approach are starting to emerge.

The hospitality industry has always pursued excellence to provide the best customer experience while balancing operational efficiency and sustainability for business development. Advances in neuroscience and technologies like artificial intelligence can be applied, but a paradigm shift from guest to people experience is essential. Each stakeholder needs tools tailored to enhance their role in the value chain.

The future of hotels is outlined in VDA Telkonet’s Tech Report “Hospitality 2024: Neuroscience and Technology to Enhance People Experience in Hotels“. This report introduces a pilot project of neuroscientific monitoring in hospitality, emphasizing the crucial role of technology in promoting well-being for guests and professionals while simultaneously contributing to operational efficiency and sustainability.

Topics covered include:

1. The challenge of “People Experience

2. Applying neuroscience to the hotel sector

3. Neuroscience redefines key performance indicators (KPIs)

4. Conclusions


The international survey involving 250 worldwide hotels explores the potential of neuroscience-related technologies, artificial intelligence, and data analysis to reshape the hotel landscape. A key finding is that 95% of hoteliers value technological solutions providing real-time data on device status and operation. Continuous monitoring enables predictive maintenance, ensuring safety, comfort, and resource optimization for greater sustainability.

Focusing on guest experience, the report confirms that technology significantly improves hotel management, acknowledged by 94% of hoteliers. While room automation is commonplace, the real difference, according to 94% of respondents, lies in the ability to recognize guest preferences to boost loyalty. However, only 30% use data-driven approaches, with the majority relying on traditional reviews or staff intuition.

The Technology Report by VDA Telkonet explores the application of neuroscience in the hotel sector for the first time, revealing that over 60% of hoteliers are unfamiliar with this discipline. Aspects like sleep quality, air quality, and environmental comfort are deemed “very important” by most, despite a lack of awareness of neuroscience. Although only 27% are considering implementing neuroscience-based solutions, pioneering projects in this approach are beginning to emerge.

In the context of the report, it emphasizes that the hospitality sector is evolving towards “People Experience“, embracing sophisticated technologies and advanced research in neuroscience. The mentioned pilot project, conducted in collaboration with a leading Italian startup, deployed a special module for neuroscientific monitoring in a Rome hotel. Through a strategic partnership, an algorithm processes data from main sensors, providing an objective index of guest performance.

True progress in hospitality lies in seeking the well-being of all stakeholders in the hotel ecosystem. Shifting from guest to people experience signifies a comprehensive concept of genuine hospitality. Guided by a people-centered philosophy, embracing sophisticated technologies and the latest research in neuroscience is crucial to promote an innovative hospitality culture, providing a quality environment and experience for the benefit of the entire tourism industry.


Neuroscience redefines key performance indicators (KPIs)

Neuroscience proves essential in defining concrete key performance indicators (KPIs) for business success, such as sleep quality, a crucial element for guests.

Optimal conditions, influenced by parameters like air quality, light, temperature, and humidity, can be regulated through technology, creating the ideal environment for quality sleep and a pleasant stay.

The operation involves installing sensors connected to a guest room management system, dynamically adjusting room conditions based on real-time neuroscience research results and atmospheric factors. The algorithm analyzes real-time data, adapting conditions to environmental changes, maintaining the highest level of comfort for guests.

The objectivity of neuroscience emerges in creating ideal room conditions, regardless of guest type. Optimizing environments based on science benefits guests by improving their stay and increasing satisfaction. Although target parameters are similar in each structure, guest room management software adapts to specificities, maintaining a positive impact on guest well-being.




VDA Telkonet’s 2024 Tech Report marks a revolution in hospitality, anticipating a future where technology and neuroscience converge to redefine guest experiences. People experience emerges as the core of this transformation, highlighting the crucial importance of technology in enhancing well-being and operational efficiency while contributing to the sustainability of the hotel industry.

Read more and discover all figures about our 2024 Technology Report by clicking here.