The new Guest Experience integrates Etheos, AI, and Neuroscience.
Measurable Guest Experience through Integration of Etheos, Artificial Intelligence, and Neuroscience
In the ever-evolving world of hospitality, simple access control or lighting is no longer sufficient. It’s time to embrace a new era, a future where technology and neuroscience come together to create unique and memorable experiences for guests.
From Guest Experience to People Experience
For years, VDA Telkonet has been committed to surpassing the limits of simple “Guest Experience,” instead adopting a “People-Centric” approach. The launch of the Etheos platform marked a turning point in the industry, introducing cloud-based technologies into the Guest Room Management System (GRMS) and paving the way for a more accessible and flexible management of facilities.
Measurable Guest Experience
With the assistance of Strobilo, a Brescia-based startup leader in the field of applied neuroscience, VDA Telkonet is redefining the concept of comfort and human well-being in the hotel market. By measuring parameters such as air quality, noise levels, and CO2, the Etheos platform generates scientifically supported KPIs that translate guest experiences into measurable and comparable data. Thanks to this synergy between technology and science, we are able to create tailor-made environments that prioritize maximum comfort for guests.
But that’s not all: artificial intelligence, powered by advanced algorithms, is capable of interpreting vast amounts of data to implement Predictive Maintenance functions. This not only reduces operating costs but also ensures a seamless experience for guests by preventing breakdowns and optimizing staff organization.
Here are three key insights into the powerful impact of applying neuroscience in hospitality:
Neuroscience plays a pivotal role in establishing tangible key performance indicators (KPIs) to achieve business objectives. Whether it’s optimizing sleep quality or enhancing overall comfort, technology-driven solutions backed by neuroscience research can create the ideal environment for a superior guest experience. Through the integration of sensors and advanced algorithms, conditions in hotel accommodations and public spaces are dynamically adjusted to maximize guest comfort, all facilitated by VDA Telkonet’s cloud-based Etheos platform.
2. Objective Optimization:
Leveraging neuroscience enables hotels to create objective and ideal room conditions that enhance guest performance and satisfaction. By understanding the biological elements that influence human well-being, hotels can design environments that promote focus, productivity, and relaxation, catering to the diverse needs of guests across different properties and demographics.
3. Driving Financial Savings:
The synergy of IoT-connected technology and neuroscience research creates intelligent hotel environments that prioritize energy efficiency without compromising guest comfort. Real-time adjustments to room conditions based on occupancy status result in significant energy savings and a more sustainable operation. VDA Telkonet’s cloud-based Rhapsody energy management system detects occupancy and adjusts energy usage accordingly, saving up to 30% in energy costs while enhancing operational efficiency.
In Italy, the first pilot project
In Italy, the first pilot project integrating Artificial Intelligence, Neuroscience, and hotel Automation system has been launched. The collaboration between VDA Telkonet and Strobilo utilizes advanced methods to explore the relationship between humans and the planet, aiming to objectify the guest experience and make it measurable. Together, they aim to revolutionize the hospitality sector and shape the future of guest experiences.
