Skip to main content

Every month our colleague Bridget Donofrio offers us, directly from the VDA Telkonet headquarters in the United States, her personal point of view on the latest innovations in terms of technology, sustainability and energy saving to help hotel and non-hotel establishments remain competitive.

Let’s read together her article for Bridget’s Suite March 2024.


As I’ve mentioned before, I live by the “People First” rule. Coincidentally, that’s VDA Telkonet’s philosophy as well. (I’ve heard there is no such thing as a coincidence, but that’s a story for another day.) 

Recall those people who use your name interspersed throughout your conversation. What a positive effect that has!   

It makes you feel liked, respected, and relevant. When someone uses your name, it feels like you are important to them; that you matter.Dale Carnegie once said, “A person’s name is to him or her the sweetest and most important sound in any language.”   

In the same vein, the hospitality sector can use personalization as a powerful strategy to engage guests.  

In a world with cross-sector competition (think: AirBNB), personalization and customization help keep hotels relevant and thriving.Hotels can customize a guest’s experience in so many ways. Remembering their names is so powerful. And that’s just the beginning. 

Guest room management systems (GRMS) have revolutionized the way hotels personalize and enhance the guest experience. One of the key advantages of a GRMS is its ability to be customized to meet the specific needs and preferences of both the hotel and its guests. Customization is a crucial aspect of any GRMS because it allows hotels to tailor the system to their unique requirements. Here are some ways guest room management systems can be customized:

Personalized Settings 

A GRMS can be programmed to remember and apply personalized settings for individual guests. This includes preferences for lighting, temperature, entertainment, and more. By automatically adjusting the room settings to match a guest’s preferences, hotels can create a more personalized and comfortable environment for each guest, enhancing their overall satisfaction.  

Room Control Options 

A GRMS can be customized to offer different room control options based on guest preferences. For example, some guests may prefer to control the room settings using a traditional wall-mounted control panel, while others may prefer to use their smartphones or tablets. By offering multiple control options, hotels can cater to a wider range of guest preferences and enhance their overall experience.  

Integration with Other Systems 

A GRMS can be customized to integrate with other hotel systems, such as the property management system (PMS). This integration allows for seamless data exchange and automation, enabling the hotel to provide a more personalized and efficient guest experience.  

Energy Consumption 

A GRMS can be customized to optimize energy consumption in guest rooms. I think of a scale with saving energy on one side and guest satisfaction on the other. Every hotel strikes its own balance. This includes features such as occupancy sensors that automatically adjust room settings when guests are not present, as well as energy usage monitoring and reporting. By customizing the GRMS to prioritize energy efficiency, hotels can reduce their carbon footprint and lower operational costs.  

So Many Options 

Guest room management systems offer a wide range of customization options that can be tailored to meet the unique needs and preferences of hotels and their guests. From user interface customization to personalized settings and energy management, these systems enable hotels to create a more personalized and efficient guest experience, ultimately leading to higher guest satisfaction and loyalty. What a payoff!